5 Social Media Tips For Ecommerce Marketing

The chances are that your customers are active on social media regardless of their gender, age, or financial status if you run an e-commerce organization.

According to data from the social networks that track the Pingdom website:

• 47% of men and 53% of women use social media websites.

• 61% of Facebook users are middle-aged or older.

• The typical age of social media users is 37 years old.

• 18-24-year-olds do not control any specific social media website.

Chances are, you are missing out on the opportunity to grow your customer base through online word of mouth if you aren't figuring out which social media channels your customers are spending their time on. Take advantage of these five social media marketing tips to get the most out of your eCommerce marketing.

1. Go where you will find your customers

Digital and social media marketing offers unlimited alternatives. From Facebook to LinkedIn to Twitter to YouTube, there are many social media channels available that your business can take advantage of. The essential thing to win eCommerce marketing is choosing the right channels to reach customers.

2. Use social media to promote exclusive offers

For your eCommerce organization to build a following on the social channel you select, you need to attract consumers with something they can't get anywhere else. Offer a particular product to social media fans or fans, such as a weekly discount coupon. You can also use "breaking news" that you can't find elsewhere.

3. Show what your competitors are doing

Whether your eCommerce service is new to a social media marketing or wants to take it to the next level, competitive intelligence can come in handy. Conduct a competitive audit of your top 5 rivals on the social web and then respond to concerns.

4. Don't just promote products/services

The main goal of your e-commerce website is to offer articles. However, your internet marketing method should consist of a wide range of ways that outperform advertising offers. Here are a couple of concepts to try and incorporate into your marketing.

5. Offer products through social networks

Many e-commerce websites use social channels to make it easier for customers to purchase your items. 1-800-Flowers was the first e-commerce website to launch a Facebook store, allowing customers to search and purchase their items directly through Facebook.